End Client: ArgetaArgeta is the world’s largest producer of pâté that annually produces 130 million cans of pâté, which are sold in nearly 30 countries worldwide. |
▮Argeta's Requirements
Argeta required the translation and localization of seasonal marketing messages from English into Turkish. The content was intended to share good wishes during the Ramadan period and invite Muslim Turks in Germany to spend time with their loved ones during iftar dinners after fasting days.
▮Our solution
As part of our insight, it was noticed that verbatim translation will pose a risk. Going beyond word-for-word was the right translation policy. Text message was to share good wishes during Ramadan period and invite muslim Turks in Germany to spend time with loved ones at dinners after fasting days. So, we have adapted the source texts to natural Turkish language so that muslim Turks will feel comfortable as to their respect to sprituality of Ramadan.
▮Achievement
Our translation was appreciated as we surpassed the expectations.