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Indirect client: Schell GmbH & Co. KG Schell GmbH & Co. KG is a German manufacturer of sanitary fittings, water management systems and building automation products — tap systems, electronic fittings, safety valves and building water management solutions for commercial, healthcare and public sector applications. Headquartered in Arnsberg, Germany, Schell distributes across European and international markets.
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▮The Brief
Schell came to us for translation and DTP production of product catalogs, brochures and technical documentation from German into Turkish — delivered in the original layout, press-ready.
The relationship spanned 2013 through 2016, covering multiple catalog cycles and product line documentation.
▮Projects What We Delivered
ProjectContentValueEN 15038 Schell Brochures and Catalogs (2013)Brochures and catalogs, EN>TR974 EURCatalog 2014 — GE>TR (2014)Full product catalog, DE>TR + DTP4,007 EURWC-Urinal Brochure — GE>TR (2015)Product brochure, DE>TR + DTP319 EURWashbasin Fittings Brochure (2015)Product brochure, DE>TR + DTP300 EURCatalog Content Update (2015)Catalog content, DE>TR583 EURCatalog 2016 DTP — GE>TR (2015)Full catalog update, DE>TR + DTP1,308 EURCatalog Update (2016)Catalog update, DE>TR112 EURContract EN>TR (2014)Legal contract translation430 EURTotal~8,033 EUR
▮Content Scope
Product catalogs — Schell's full product catalog is a dense technical document. Tap systems, thermostatic fittings, electronic sensor taps, safety valves, building water management components — each product entry carries technical specifications, dimensions, material compositions, regulatory compliance references and product codes. The 2014 catalog alone represented 4,007 EUR of integrated translation and DTP work.
Product brochures — individual product line brochures for WC and urinal fittings, washbasin tap systems, and product range introductions. Each brochure required both accurate terminology and layout integrity — Schell's design standards are precise.
Catalog updates — recurring catalog update cycles as product lines evolved, requiring terminology consistency with previous catalog versions.
Legal — contract translation from English into Turkish for the Turkish market relationship.
▮What the Work Required
German-source sanitary engineering terminology. Schell documentation originates in German — not English. German technical vocabulary for sanitary fittings has specific conventions: Druckminderer, Sicherheitsventil, Durchflussmenge, Einhebelmischer — terms that require a translator with both German fluency and sanitary engineering background. We do not accept German technical content with a generalist who happens to speak German.
DTP as an integrated deliverable. Schell's catalogs are not text files. They are designed documents — structured layouts, product photography, specification tables, cross-reference indexes, dimension diagrams. The Turkish version must match the German source in every visual element. Text expansion — Turkish strings are typically 15-20% longer than German equivalents — must be absorbed without breaking the layout. We handled translation and DTP as a single integrated workflow, delivering press-ready files in the original format.
Catalog cycle continuity. A product catalog is not a one-off document. The 2016 catalog builds on the 2014 catalog — new products added, existing products updated, discontinued products removed. Terminology decisions made in 2013 must be consistent in 2016. We maintained a Schell-specific Turkish glossary and translation memory across the full relationship, ensuring that a product name or specification term used in the first brochure carried forward unchanged into the final catalog update.