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Indirect client: Schell GmbH & Co. KG

Schell GmbH & Co. KG is a German manufacturer of sanitary fittings, water management systems and building automation products, including tap systems, electronic fittings, safety valves and building water management solutions for commercial, healthcare and public sector applications. Headquartered in Arnsberg, Germany, Schell distributes across European and international markets.
 
▮The Brief

Schell came to us for translation and DTP production of product catalogs, brochures and technical documentation from German into Turkish, delivered in the original layout and press-ready.

The relationship spanned 2013 through 2016, covering multiple catalog cycles and product line documentation.

▮Projects What We Delivered
Project | Content | Value
EN 15038 Schell Brochures and Catalogs (2013) | Brochures and catalogs, EN>TR | 974 EUR
Catalog 2014, GE>TR (2014) | Full product catalog, DE>TR + DTP | 4,007 EUR
WC-Urinal Brochure, GE>TR (2015) | Product brochure, DE>TR + DTP | 319 EUR
Washbasin Fittings Brochure (2015) | Product brochure, DE>TR + DTP | 300 EUR
Catalog Content Update (2015) | Catalog content, DE>TR | 583 EUR
Catalog 2016 DTP, GE>TR (2015) | Full catalog update, DE>TR + DTP | 1,308 EUR
Catalog Update (2016) | Catalog update, DE>TR | 112 EUR
Contract EN>TR (2014) | Legal contract translation | 430 EUR
Total | | ~8,033 EUR
 
▮Content Scope

Product catalogs: Schell’s full product catalog is a dense technical document. Tap systems, thermostatic fittings, electronic sensor taps, safety valves, building water management components: each product entry carries technical specifications, dimensions, material compositions, regulatory compliance references and product codes. The 2014 catalog alone represented 4,007 EUR of integrated translation and DTP work.

Product brochures: individual product line brochures for WC and urinal fittings, washbasin tap systems, and product range introductions. Each brochure required both accurate terminology and layout integrity, as Schell’s design standards are precise.

Catalog updates: recurring catalog update cycles as product lines evolved, requiring terminology consistency with previous catalog versions.

Legal: contract translation from English into Turkish for the Turkish market relationship.

▮What the Work Required 
German-source sanitary engineering terminology. Schell documentation originates in German, not English. German technical vocabulary for sanitary fittings has specific conventions: Druckminderer, Sicherheitsventil, Durchflussmenge, Einhebelmischer. These terms require a translator with both German fluency and sanitary engineering background. We do not accept German technical content with a generalist who happens to speak German.

DTP as an integrated deliverable. Schell’s catalogs are not text files. They are designed documents: structured layouts, product photography, specification tables, cross-reference indexes, dimension diagrams. The Turkish version must match the German source in every visual element. Text expansion (Turkish strings are typically 15-20% longer than German equivalents) must be absorbed without breaking the layout. We handled translation and DTP as a single integrated workflow, delivering press-ready files in the original format.

Catalog cycle continuity. A product catalog is not a one-off document. The 2016 catalog builds on the 2014 catalog: new products added, existing products updated, discontinued products removed. Terminology decisions made in 2013 must be consistent in 2016. We maintained a Schell-specific Turkish glossary and translation memory across the full relationship, ensuring that a product name or specification term used in the first brochure carried forward unchanged into the final catalog update.