The Potency of Emotions

It's equally important to recognise that the brain is a result of adaptation. For humans, this signifies that thinking and responding is a question of survival. When presented with a message — in marketing — an individual will make a split-second judgement about whether it originates from a friend or an enemy, eliciting a fight or flight reaction. It emerges that facing a marketing message is more of an emotional encounter than an intellectual one. read more..