Turkish LocalizationWebsites, Apps, Software and Digital Content — Adapted for Turkish Markets
Turkish localization is not translation with a different file format. It is the full adaptation of digital content for Turkish markets — search behavior, character encoding, UI constraints, user expectations, and compliance language.
Turkish is our founding language pair, active since 2002. We localize websites, apps, software interfaces, and game content for European companies entering Turkey and Turkish companies distributing globally. Every project is matched to a Turkish specialist with real market experience, governed by client-specific glossaries, and delivered under ISO 17100:2015 certified workflows.
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▮Turkish Website Localization
Turkish website localization requires SEO keyword research in Turkish — not keywords translated from English. Turkish users search differently, scan differently, and respond to different information hierarchy than European markets. We localize corporate sites, e-commerce platforms, landing pages and marketing content with proper UTF-8 character encoding, metadata optimized for Turkish click-through behavior, and content adapted for Turkish user expectations.
▮Turkish Software Localization
Turkish is agglutinative — a single Turkish word can carry what English expresses in a full phrase. This causes text expansion in fixed-width UI components: buttons, menus, labels, mobile interfaces. Turkish also has four variants of the letter i (İ/i vs I/ı) that must be handled precisely in character encoding and database configuration. We localize mobile apps, SaaS platforms, UI strings and developer documentation with character-level precision. HI-REZ Studios — 4 years, 1 million+ words across SMITE and Paladins.
▮Turkish Game Localization
Game localization into Turkish requires terminology consistency across patches, UI string constraints in competitive interfaces, cultural adaptation of character names and lore, and live update cadence. We maintain dedicated Turkish game localization glossaries built over years of production work. HI-REZ Studios — 48 monthly localization cycles, 1 million+ words across SMITE and Paladins over four years.
▮Questions We Hear Before Every Project
- What is the difference between Turkish translation and Turkish localization? Translation converts content from one language to another. Localization adapts it for a specific market. For Turkish digital content, this means SEO keyword research in Turkish rather than translated English keywords, character encoding for Turkish-specific characters (İ/i, ğ, ş, ç, â), text expansion handling in fixed-width UI components, and content restructuring for Turkish user expectations. Translation is one part of localization — adaptation is the whole.
- What Turkish-specific technical issues affect software and apps? Two issues affect almost every Turkish software localization project. First, text expansion — Turkish is agglutinative and UI strings are often 20-30% longer than their English source, breaking fixed-width buttons, labels, and menus. Second, the i/İ vs ı/I distinction — Turkish has four variants of the letter i that must be handled correctly in character encoding, case conversion functions, and database sorting. Errors at this level cause broken search, incorrect alphabetical sorting, and display failures across the app.
- Do you localize games into Turkish? Yes. We worked with HI-REZ Studios for four years — 48 monthly localization cycles, over 1 million words across SMITE and Paladins. Turkish game localization requires dedicated glossaries built over production cycles, terminology consistency across patches and updates, and cultural adaptation of character names, lore, and in-game dialogue. We maintain active Turkish game localization glossaries from this work.
- Do you handle Turkish App Store and Google Play localization? Yes. App Store and Google Play descriptions require original keyword research in Turkish — the terms Turkish users search for in app stores differ significantly from translated English keywords. We localize app store descriptions, metadata, and screenshot copy for Turkish market visibility and conversion.
- Do you work with LSPs on Turkish localization? Yes. More than half of our Turkish localization volume comes from other LSPs. We work inside your tools, under your brand, NDA as standard. MemoQ and SDL Trados native — client TMs and glossaries maintained, structured files delivered ready for your QA. We adapt to your sprint cadence and release schedule without requiring changes to your existing workflow.
- What file formats do you support for Turkish software localization? We work with all standard software localization file formats — .strings, XML, JSON, RESX, PO, YAML, XLIFF, and others. Files are delivered in the same format as received, with Turkish character encoding verified throughout.