Okuma Turkish website translation and localization

Indirect Client: Okuma Fishing Tackle

Okuma Fishing Tackle is a global leader in the design and manufacturing of high-quality fishing tackle. Since 1986, is a fishing rods and reels manufacturer based in Taiwan, striving to deliver the ultimate fishing experience to everyone, as well as create the best fishing reels and rods for our fellow anglers, which are lightweight and precise.


Okuma's requirements

Accurate and readable localization of the international Okuma website. In the website, there are a lot of product names, descriptions, patented technologies, fishing methods, fish names etc.

Our solution

Mr. Guvenc had been supporting Cengiz Fishing, Turkish distributor of Okuma Fishing Tackles for more than 15 years, and traveled to most European cities for EFFTEX and Beijing and Hong Kong for China Fish 2020 and factory visit and international meetings. So, our understanding of the fishing tackle industry is unrivaled.


The senior project manager contracted the translators who are familiar with the fishing tackle industry and localization techniques.


Term list, instructions, style guide, brand guide and references were prepared and source files are packed in SmartCat in the course of our collaboration.


Cengiz Fishing, the exclusive distributor of Okuma in Turkey, was immensely satisfied with our ongoing performance.