Media transforms in all parts of the world, so the same is happening in Turkey. At the onset of 21st century, proliferation of mobile devices and social media apps like Facebook, YouTube, Instagram, Twitter etc. are changing the way we publish and get access to the news and opinions circulating.  Today, it has nearly become a public understanding that conventional media like TV news and newspapers must have organic ties with political and economic powers. Thus, perception management over the public is inevitable. 

The Social Media Generation in Turkey

The developments experienced in the communication technologies have a direct impact on the life styles. Each new technology adds something to the preceding one and they create an influence on the life style of societies in different ways. The new generations adapt easier to the innovations when compared with the preceding generations and the new communication technologies and the new generations create a new world. The findings obtained in the surveys revealed that the social media is more popular among younger members of the Generation Y when compared with the Generation X. 

Readability will have positive impact on popularity

Rapid development of social media has leaded to significant rise in digital content in the forms of text, picture, audio, video during the recent years. Private or public organizations are in the play. Corporate Facebook, Twitter, Instagram etc. accounts in addition to blogs and news are introduced to public service. Today, modern individuals have become mobile as connected to internet. Millennials check their mobile phones every ten minutes and 80% check their mobile phone first thing in the morning. 

Updates, photos, videos etc. are shared by organizations through social media like Facebook, Twitter, Instagram etc. Localization of international accounts into local language increases their reaching out to local people. 

On demand videos

The total number of people who use YouTube - 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day. In an average month, 8 out of 10 18-49 year-olds watch YouTube. Source: Google Search Statics.


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